The Go-to-Market support service is one of the two core services that form your Booster experience.
The service aims to help you focus on different aspects such as increasing the maturity level of Key Exploitable Results (KERs), developing effective business plans to facilitate market access and impact, and identifying opportunities for further exploitation or reuse of research results.
You can expect guidance in coaching, assessing result maturity, conducting market analysis, performing risk assessments, and identifying key stakeholders and business partners. Additional support covers innovation management, financial planning, and creating a go-to-market strategy.
Discover below the different modules available:
The entry module of the G2M will provide you an alignment on the main concepts of “use”, exploitation and commercialisation of KERs and will support you in identifying/reviewing KERs to be considered during the overall G2M.
Deliverable: KERs appropriately defined
Review/define with the Booster expert the KERs’ potential market and the related market drivers. Through expert guidance you will focus on the KERs’ end-users/customers and on their needs, demonstrating a clear market potential for the proposed KER.
Deliverable: Market and market drivers for the KERs appropriately defined
Booster experts will guide you in developing and refining a high-quality exploitation strategy ensuring key results are positioned for real-world application. You'll define the Unique Value Proposition of your KER and establish priorities, set measurable objectives and define key actions to move forward.
Deliverable: Strategic exploitation framework
You’ll receive guidance on building a business plan that aligns with your ambitions, covering essential aspects such as market approach and financial considerations. Expert input will help you refine key elements, ensuring a structured and practical roadmap for implementation.
Deliverable: Business Plan
Booster experts will provide insights into potential funding sources and entrepreneurial pathways, ensuring you have the knowledge and tools to navigate available opportunities. Whether seeking investment or considering new ventures, tailored guidance will support you in making informed decisions.
Deliverable: Mapping of funding opportunities or commercialisation plan.
Your Booster journey is a personalised experience, where you’ll be accompanied by a team of experts. The core services, modules and add-ons that you’ll be assigned to are carefully selected by our team to best suit your projects’ needs.
Apply nowAccording to the definition of the European Commission, a Key Exploitable Result (KER) is an identified main interesting result (as defined below) which has been selected and prioritised due to its high potential to be “exploited” – meaning to make use and derive benefits - downstream the value chain of a product, process or solution, or act as an important input to policy, further research or education.
A Result is defined as: “Any tangible or intangible output of the action, such as data, knowledge and information whatever their form or nature, whether or not they can be protected, which are generated in the action as well as any attached rights, including intellectual property rights”.
Source: EC Research & Innovation Participant Portal Glossary/Reference Terms
Exploitation is the step by which you start to make use of your tangible results for commercial, societal or policy-related purposes. You do so by creating roadmaps, accessible data, through the sharing of knowledge and skills, or by providing prototypes and software.
Through exploitation plans, you target those who can take your results forward or who might want to invest in them, whether that be researchers, civil society, stakeholders, industry, policymakers or institutional actors.
The exploitation of your results is often used to tackle a specific identifiable issue or respond to demand. But they can also be for the benefit of society, the environment, the economy or science and innovation more generally. Finally, the exploitation of your results can also generate policy recommendations and even new legislation.
Finally, don’t forget that Exploitation is a legal obligation under Annex 5, Specific Rules and Article 16 of Horizon Europe Grant Agreements!