Turning research findings into tangible benefits has proven challenging for many EU-funded projects. While Europe is a global leader in generating high-quality research, there’s a well-recognised struggle to translate these findings into market-ready solutions, something often referred to as the “European paradox”. Booster’s Go-To-Market support service is designed to address this issue, helping researchers bridge the gap between innovation and impact.
But what exactly is Go-To-Market support, and why does it matter?
Go-To-Market support is a core part of the services offered by Booster experts and is structured in a way that helps researchers develop their most promising outputs (known as Key Exploitable Results (KERs)) into real-world applications. Booster guides researchers towards ensuring their results go beyond the theoretical and deliver tangible value to society and the economy. This maturing of results can be through developing exploitation strategies, conducting market analyses and in through them, the crafting of a business plan.
Ultimately, the go-to-market support is about closing this gap between ideas and impactful benefits and providing a clearer pathway to translating research findings into real-world products, services, or solutions.
Key service strengths
The importance of the service lies in its ability to generate greater impact, and actual benefits for others.
By helping researchers focus on their KERs, Booster’s go-to-market support service encourages and guides beneficiaries in amplifying the societal and economic benefits of their EU-funded project. These benefits manifest in various ways:
These examples are by no means exhaustive, and impact can be achieved across a wide range of fields, from building stock management to sustainable mobility. By translating research into real-world applications, Booster guides researchers in making sure that these innovations do not remain confined to academic publications but instead drive tangible progress in key sectors.
Ensure sustainability
A well-defined exploitation strategy is crucial for ensuring that research outcomes continue to generate value long after the project’s funding period ends. Booster’s support goes beyond short-term planning by helping in a co-creative process researchers build a structured roadmap for sustainable impact. This includes:
By integrating these elements, Booster ensures that projects do not just end when funding does but instead have the strategies in place to evolve, scale, and achieve impact over time.
What the service encapsulates
The following overview provides a more comprehensive way of understanding the different components that make up the Go-To-Market support service. In particular, the expert-delivered services include:
On 22 November, the revamped and renamed Booster was officially launched at an exciting and fact-filled online event, hosted by the European Commission.
The event offers a glance at the valorisation ecosystem and examines the myriad of free-of-charge support services available for dissemination and exploitation activities.
One of the main challenges faced by the R&D community is converting their findings into valuable outcomes. Booster takes on this challenge by offering expert and personalised support to increase the added value of Research & Innovation (R&I) projects and bring them out into the world.
We are thrilled to announce that Horizon Results Booster (HRB) will take part in the upcoming Energy Fair of the European Sustainable Energy Week (EUSEW) in Brussels from June 11 to 13.