Introducing Booster’s Go-To-Market Support service

Turning research findings into tangible benefits has proven challenging for many EU-funded projects. While Europe is a global leader in generating high-quality research, there’s a well-recognised struggle to translate these findings into market-ready solutions - known as the “European paradox”. Booster’s Go-To-Market support service is designed to address this issue, helping researchers bridge the gap between innovation and impact.

Turning research findings into tangible benefits has proven challenging for many EU-funded projects. While Europe is a global leader in generating high-quality research, there’s a well-recognised struggle to translate these findings into market-ready solutions, something often referred to as the “European paradox”. Booster’s Go-To-Market support service is designed to address this issue, helping researchers bridge the gap between innovation and impact. 

But what exactly is Go-To-Market support, and why does it matter? 

Go-To-Market support is a core part of the services offered by Booster experts and is structured in a way that helps researchers develop their most promising outputs (known as Key Exploitable Results (KERs)) into real-world applications. Booster guides researchers towards ensuring their results go beyond the theoretical and deliver tangible value to society and the economy. This maturing of results can be through developing exploitation strategies, conducting market analyses and in through them, the crafting of a business plan. 

Ultimately, the go-to-market support is about closing this gap between ideas and impactful benefits and providing a clearer pathway to translating research findings into real-world products, services, or solutions. 

Key service strengths  

The importance of the service lies in its ability to generate greater impact, and actual benefits for others.

By helping researchers focus on their KERs, Booster’s go-to-market support service encourages and guides beneficiaries in amplifying the societal and economic benefits of their EU-funded project. These benefits manifest in various ways:

• Healthcare advancements: EU-funded research has contributed to cutting-edge medical technologies, novel drug discoveries, and improved healthcare accessibility, increasing positive patient outcomes and reducing healthcare costs. 
• Sustainable energy solutions: Innovations in renewable energy, energy storage, energy efficiency in buildings, and smart grids help combat climate change, reduce dependency on fossil fuels, and promote a greener economy. 
• Technological innovations: Research in AI, quantum computing, and advanced manufacturing leads to the development of new industries, increases efficiency, and creates high-skilled jobs, all of which boosts economic growth across the EU. 
• Social Sciences & Humanities (SSH) impact: Research in SSH helps shape inclusive policies, improve education systems, foster cultural understanding, and address societal challenges such as inequality and migration. 

These examples are by no means exhaustive, and impact can be achieved across a wide range of fields, from building stock management to sustainable mobility. By translating research into real-world applications, Booster guides researchers in making sure that these innovations do not remain confined to academic publications but instead drive tangible progress in key sectors.

Ensure sustainability 

A well-defined exploitation strategy is crucial for ensuring that research outcomes continue to generate value long after the project’s funding period ends. Booster’s support goes beyond short-term planning by helping in a co-creative process researchers build a structured roadmap for sustainable impact. This includes:

• Helping researchers refine their innovation management skills to continuously adapt their results for new market opportunities and evolving industry needs.
• Advising researchers on how to conduct in-depth market analyses to position research results effectively, assess risks, and connect with relevant business partners, investors, and funding opportunities. 
• Guidance on preparing structured business plans, including financial and monetisation strategies, to support the creation of spin-offs or licensing opportunities.
  

By integrating these elements, Booster ensures that projects do not just end when funding does but instead have the strategies in place to evolve, scale, and achieve impact over time.

What the service encapsulates

The following overview provides a more comprehensive way of understanding the different components that make up the Go-To-Market support service. In particular, the expert-delivered services include: